Don’t let THIS trademark nightmare happen to you! Let’s say you’ve been in business for a couple of years, you finally left that 9-5 job and are pulling in a nice $10K-$20K every month - #rockstar!
Your biz is growing and things are going well! You are having great revenue and brand growth and perhaps all your 1:1 spots filled and now you're in the middle of launching a new group program.
Until...you get a letter from an attorney claiming you have been infringing on their client’s trademark. And not only do they demand that you stop using the name you built your business on immediately (which would require you to rebrand your ENTIRE BUSINESS) … BUT additionally they are stipulating that unless you pay $$$ damages - because … “Whereas our client OWNS the trademark which you were infringing upon, and while the full extent of damages cannot be fully determined our client is prepared to take additional legal action unless our office receives a one-time payment of $15,000 within 3 days of receipt of this letter to settle the matter.” Really Sarah, $15,000 in damages to make it right?! 😱 Depending with whom you are dealing, $15K could be a low number.
This is a scary story but it’s also REAL LIFE, it happens every day. When you get a letter like this you can’t just pretend it’s not happening. You have to pay up somehow even if that means closing down your business to do so.
The good news⁉️ You can 100% prevent this from happening. How?
When YOU OWN the trademark on your business name, course or program because it was properly registered with the United States Patent and Trademark Office (USPTO). It’s the only way to really insure against this nightmare coming true for you. And should this story play out in any way - it will be because it’s YOU rightfully shutting down a copycat who tried to ride the coattails of the good name and valuable business assets that your blood, sweat and tears went into building.