THE EVERYTHING YOU NEED TO KNOW ABOUT PRIVACY POLICIES POST!
Read on for the 411 on Privacy Policies!
Who has to have one? Basically anyone with a website – specifically the “operator of a commercial website or online service.”
THE INTERNET IS NOT A PRIVATE PLACE, BUT THERE ARE CERTAIN EXPECTATIONS CONSUMERS HAVE.
In the United States, The U.S. Federal Trade Commission (FTC) and state attorneys generally have jurisdiction and do find (and sue) websites that do not have proper privacy policies in place!
- Data - What type of personal information is being collected and what do you intend to do with it? For example, is it for marketing purposes or will you sell it?
- Third Parties - If you are a business store uses a third-party service there may be requirements your site needs to meet to comply with their terms.
- Cookies – Explains how you collect data and whether cookies are used
- Links - Does your site link to third-party websites? If so, you may need to include that your website does not necessarily comply with their privacy terms.
- State laws - Some states have specific requirements for websites collecting information from consumers in their jurisdictions, such as California.
- Updates - Include when the policy created and/or updated and how will consumers be notified of changes.
SO WHY DO YOU NEED ONE?
What would you say is the most important marketing piece of your business? As a service-based entrepreneur, YOU (of course!) are the most important thing, but where does your business live?
Chances are good that your business lives on the internet. Or more specifically on a website. Your website is your store front, where people can go to learn more about you.
And because of this, it deserves to be taken care. It deserves some love – and that includes legal. You need to be protecting your website! There are two super important pieces to this.
2. Terms of Service + Disclaimers
These protect your online home, and because they are protecting your online home, they are protecting YOU. Does your website have what it needs?
AND WHAT CAN HAPPEN IF YOU DON’T HAVE ONE?
Depending on what your website is about - the Federal Gov’t may also have an action to come say hello (and not in the hey, what's up way....)
Most countries have such laws, and the Canada and the EU have some pretty extensive requirements. If you have a website collecting emails, make sure you have this in place!
YES, YOU REALLY DO NEED ONE.
1. It’s required by law (thank you California)
3. Because you are LEGIT biz owner and getting your legal foundations in place is a priority (way to go!)
4. Your visitors have a right to know what you are doing with their ever-so-important personal information
5. See number #1.
And no, It's not a good idea to copy from someone else's website- why? What you find online that another website is doing may be totally different than what you are doing, may not be drafted by a lawyer, may not include all the necessary clauses, and may actually hurt you. Plus, copyright infringement.
There you have it. More than you probably ever wanted to know about Privacy Policies!