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Destination Legal® Trademark Maintenance Guide

Created by: Sarah Waldbuesser, Esq., Founder of Destination Legal®



You’ve made it official and secured your trademark - talk about elevating your brand!

This is a HUGE deal and one of the best assets you can have for your business.

Thank you for trusting in Destination Legal to help you with this important piece of your business growth. It’s an absolute pleasure to take this journey to owning your brand and protecting your passion with you.

Now that you’ve registered your trademark, it’s essential to keep it maintained so you never lose it or risk someone stealing your content or brand.

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This Trademark Maintenance Guide outlines

the exact steps you need to take to keep your trademark alive

(and thriving!) moving forward.

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Do you know of another business owner that could benefit from trademarking?

(Seriously, everyone can benefit from this important step).

It would be an honor if you shared your experience with them about working with Destination Legal for your trademark needs. We’d be so thrilled to serve them!

After all, sharing is caring (unless it’s your trademark!).

Now, pour yourself a glass of your favorite bubbly and let’s (virtual) cheers to protecting your passion.

You've got something special to celebrate!

Meet Sarah,

Founder of Destination Legal, Attorney, Digital Nomad, and your Legal Eagle!

I help coaches like you Protect Your Passion® and overcome the “scary” side of legal.

A major challenge for many business owners when starting their business is getting their legal situation straight, and a big sticking point is… TRADEMARKS.

You’re building a kick ass brand, and we’re here to make sure it’s protected!

It’s our mission to help you protect your business, your brand, and your passion, and a trademark is the best way to go. Around here, we make legal EASY so you can grow your business feeling empowered and confident. Cheers to that!

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Inside this quick & powerful legal mini-audit, you’ll get:

  • Expert analysis of your unique legal needs.
  • Quick tips to move your legal forward.
  • A personalized legal roadmap relevant to your coaching niche and business model, ensuring you’re on the right side of the law.
  • Contract clarity so you know what contracts you need and when you need them. (Hint: It’s not usually all at once!).
  • Knowledge on how to Protect Your Passion®️ so you can safeguard your creative work and brand identity with the proper intellectual property protections and trademarks.
  • Risk mitigation steps to help you identify and mitigate potential threats to your coaching business before they escalate.
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Your Trademark Is Official - Now What?!


Requirements To Maintain Your Federal Trademark Registration

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Important Note

your registration WILL BE CANCELED if you DO NOT file the documents below during the specified time periods.

Requirements In The First 10 Years

See the USPTO website for more information. These are forms that can be submitted online along with a small fee per class of goods/services.



Requirements In Successive 10-Year Periods


You must file a Declaration of Use (or Excusable Nonuse) and an Application for Renewal between every 9th and 10th-year period, calculated from the registration date for as long as you are actively using the trademark.

Grace Period Filings

The above documents will be accepted as timely if filed within 6 months after the deadlines listed above with the payment of an additional fee.

Additional Resources

Visit the USPTO website below to learn more and file:Read the “How To Maintain Your Trademark Registration”Read the “How To Keep Your Registered Trademark Active”

I hope this Trademark Maintenance Guide has given you more confidence as you navigate maintaining your trademark in the years to come!Here’s to making YOUR mark on the world… legally!

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