Because the online world is just waking up to the importance of registering a trademark ® and you don’t want to miss the boat.
Sure, there are tons of 6 and 7 figure coaches that already have 3-6 trademarks in their arsenal but it’s not too late for you!
A client recently said “I feel like everyone is catching on and it’s a race to the trademark office these days!” 🏃🏻♀️
And she’s not wrong! There are only so many creative names and let’s be honest, we are seeing some repeats out there. NOW is the time to put your thinking hat on and come up with a unique name that will serve you and your business well for a long time!
So then what are the benefits of a Registered Trademark?
✔️ Ownership (it’s really the ONLY way to truly own your brand)
✔️ Exclusive right to use (and to keep others in your industry from using it)
✔️ This is when (AND ONLY WHEN) you can use the ®
✔️ Security in knowing you won’t be infringing on someone else’s brand
✔️ The right to send Cease & Desist letters or file lawsuits to protect your registration
✔️ Expert status in your niche (for real though, I guarantee any of the powerhouses you look up to have at least one, if not multiple, trademarks)
✔️ Confidence in your brand and empowerment in your biz
That little ® Can Pack a Big Punch #amiright?!
So now that you know NOW is the time to get a registered trademark, WHY is the right move to hire an attorney to do it?!
Well, let me ask you this...when you need plumbing work done around the house, which option would you take?
- Fix it yourself
- Hire a run of the mill handyman and/or ask your friend that is “good at lots of things”
- Hire a professional plumber
I often get asked why people should hire a trademark attorney when they *can* just do the application themselves. True, you can. But just like I didn’t go to school to be a plumber, most people didn’t go to law school.
I’m the type of person who would hire a professional because I don’t know what the hell I’m doing (and I don’t want to flood my entire house). That is how most people without a legal background end up walking into a trademark application and then likely getting it very screwed up such that they end up hiring a professional in the end anyway.
You would think that Harry and Meghan aka His Royal Highness Henry Charles Albert David Duke of Sussex & Rachel Meghan Her Royal Highness the Duchess of Sussex would know better than to hire her "Hollywood Lawyer" for such an important trademark filing. Their application got rejected for simple things like not signing it properly or paying the right fees! 👀
This lawyer may have been one step up from doing it themselves but still, investing in a trademark attorney probably would have been the way to go! (just like I wouldn’t be my own attorney in a giant real estate transaction).
Need a trademark? Head over to Make Your Mark to learn more about our done-for-you full service package!
Sarah Kornblet Waldbuesser, Esq.
Attorney for Coaches & Online Business Owners
After several years at a law firm and a few career jumps, she ended up falling in love with online business and loves helping entrepreneurs achieve their dreams in a smart and protected way. She is also an adventurer, traveler, and food and wine lover. When not at her computer, she loves hanging with her family, having wine with friends, flying around the globe and connecting with other online business owners.